As a Direct Sales (DS) Consultant ( My Company), it is essential for me to expand my customer base.. Living in a rural area, mailing out samples becomes a logical outreach method. I still needed to connect with people, who wanted what I had to offer..what better way than through Social Media–so Facebook was on my radar..
After joining a few DS Facebook Groups, my excitement grew seeing how many people were asking for samples–they had a need and I could help them!
Read the Post for the Want
I learned over time that you should actually read what the person is asking for..If there is absolutely no correlation between their need and your product, don’t waste your time and clog up their feed..
Here are a couple of my favourite examples of people not taking the time to understand a person’s need..
Need–Take-Home Bags for a 2 year old’s Birthday Party. Answer–Self Defence Company
Need–Elementary School Teacher’s Gifts Answer–Adult Toy Company
What Could Go Wrong?
Apparently, I got into groups with a few questionable members.. Had a steep learning curve..
I have people dying to shop with you MEANS join this group and add 50 friends so they can be spammed..
Guaranteed Sales MEANS sales for the person who set up the group.
I want to try samples before I buy MEANS if 60 people want to send me free samples..I will certainly take them.. (who can blame them) wouldn’t have to buy for monthes..
As you can tell, I have not had the best luck..I was way to anxious to send samples out….
What is not Going Wrong
Looking close at a person’s post..are they specific about their need or just seeing what people will offer..( again, who can blame them).. Are the replies the same to every person who has offered samples?
Keep a record of who you send what ….I sometimes see names that I recognize …so………
Contact people after the samples are sent..do they respond, if not just remember!
Samples have to be purchased, packaged and mailed..you invest both your time and money so try to gauge who you invest in..
I have a FB Fan Page and think I have a plan for Sample Seekers..If I see a need, in a post, that I think I can fill, I will send them to my FB page (FBF page) and have them officially request a sample.. If they really want a sample, people will do the extra step..
Hoping you got a smile from this post..and maybe got a bit of insight into my Sampling Life! Thanks, Denise